Your Data, Your Control

Privacy Policy

Where Every Connection Finds Its Market

Effective Date and Scope

This Privacy Policy is effective as of October 1, 2023, and outlines how LinkFlux collects, uses, and protects the personal data of all users, including independent artisan suppliers, boutique retail buyers, and visitors to our platform.

Our operations are governed by the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA). By accessing or using LinkFlux, you consent to the data practices described herein.

Data We Collect

We collect data necessary to facilitate secure, transparent, and efficient cross-border trade. This includes:

  • Account Data: Business registration details, contact information (name, email, phone), and tax identification numbers required for B2B verification.
  • Transaction Data: Purchase orders, invoice history, payment records, shipping manifests, and inventory adjustments.
  • Usage Analytics: Device information (IP address, browser type, operating system), navigation patterns, and interaction metrics used solely for platform optimization and security.
  • Communications: Emails regarding platform updates, security alerts, and transaction notifications.

How We Use Your Data

Your data is processed to operate and improve LinkFlux. Specific use cases include:

  • Platform Operation: Enabling user authentication, processing payments, managing orders, and facilitating communication between buyers and suppliers.
  • Personalization: Tailoring the marketplace experience by suggesting relevant suppliers and products based on browsing history and saved preferences.
  • Marketing: Sending newsletters and promotional content. You may opt-out of non-essential marketing communications at any time via your account settings.

Data Sharing

We do not sell your personal data. We may share necessary data with trusted third parties to fulfill our obligations:

  • Service Providers: Cloud infrastructure providers (AWS, Google Cloud) and cybersecurity firms for maintaining site integrity.
  • Payment Processors: Stripe and PayPal to process financial transactions securely.
  • Logistics Partners: Freight forwarders and shipping carriers to deliver goods purchased through the platform.

International Data Transfers

LinkFlux processes data across international borders. We ensure that any transfer of personal data outside the European Economic Area (EEA) complies with strict safeguards, including Standard Contractual Clauses (SCCs) and binding corporate rules, ensuring that your data remains protected under GDPR standards.

Your Rights

As a user, you hold specific rights regarding your data. You may exercise these rights by contacting our Data Protection Officer:

  • Access: Request a copy of the personal data we hold about you.
  • Rectification: Correct inaccurate or incomplete data.
  • Erasure: Request the deletion of your data, subject to legal obligations (e.g., transaction records).
  • Portability: Receive your data in a structured, machine-readable format.
  • Restriction: Limit how we process your data.

Cookie Policy Summary

We use cookies and similar tracking technologies to enhance your experience. Essential cookies are required for the site to function; analytics cookies help us understand user behavior.

You can control and manage cookie preferences in your browser settings. For detailed information on our cookie usage, please refer to our Cookie Settings page.

Contact Our Data Protection Officer

If you have any questions, concerns, or requests regarding this Privacy Policy or your data rights, please contact our Data Protection Officer directly:

Email: privacy@linkflux.co

Address: 42 Founders Lane, London EC2A 4NX, United Kingdom